They talked about iHeel
For two hundred years, the heel has been designed by those who do not wear it!
The women's footwear sector has always been led by men.
The result of this paradox is an industry that competes to see who can make the most beautiful shoes, but no one is thinking about comfort. For centuries, they have normalized suffering as the inevitable price of the elegance that women were expected to have.
And we are tired of it!
Now, it only takes a click to reach a new emotion. True elegance is not a sacrifice: it is the freedom to choose, on our own terms.
We have stopped paying the price for those who chose for us. iHeel restores to women the right to experience their own femininity without ever having to compromise again.
« I invented it because it is impossible not to have a solution »
iHeel was born from a dream, the dream of making an impact on the footwear industry, which rarely invests in more innovative and functional products. I have invested my whole life into building this company because I believe in a vision: that the heels that will survive in the future will be adjustable. We have over 3 years of research behind us, which served to build what no one had ever been able to build before: the world's first adjustable telescopic heel.
iHeel listens to women and changes the game by finally making heels as dynamic and comfortable as sneakers. I’ve thrown away all my normal heels since I got iHeel; it felt natural to do so.
Veronica Crisafulli
Inventor, Founder & CEO
Silicon Valley - 2025
Ministry of Enterprises and Made in Italy 2026
Best Female Startup Lazio Region 2024
RIVA EXPO & MICAM 2023
I wonder who's on Channel Nine
