iHeel: the technology that empowers women
iHeel reinvents the heel. One click. Zero compromises.
For too long, women have had to choose between elegance and comfort, as if the two couldn’t coexist. Heels that cause pain instead of empowering, chronic pain treated as normal. That’s why we’ve dedicated over three years of research to rewriting the rules of this industry, to give every woman a unique accessory that adapts to her life.
iHeel was founded in Rome in 2020, since 2022 we’ve also had an office in Milan.
Our mission
In my journey as an inventor, iHeel was born from an idea I had when I was 20. After living in London and witnessing firsthand the problem shared by millions of women around the world, I realized I had to bring this idea to life. I wanted to create a technology that would first and foremost solve people’s problems, making it as easy to use as possible and ensuring maximum comfort. On the other hand, I wanted to democratize it and give other brands the opportunity to use our patent to innovate in an industry that, for over 200 years, has been led solely by men. This is how iHeel was born—the technology to create 2.0 heels that finally adapt to people’s lives. What we believe in and invest in is research and product transformation in favor of functionality and women’s well-being.
Veronica Crisafulli - Inventor, founder & CEO
AWARDS
- iHeel among the top 3 startups in the footwear sector at Riva Expo 2023.
- iHeel among the top 3 startups in the footwear sector Micam 2023.
- iHeel won the award as the best female led startup in Lazio region in March 2024.
- iHeel was incubated in Silicon Valley in August 2025.
PRESS & MEDIA
